If a company takes the latter approach, Flynn said the social media policy should be more detailed in restricting content. The stakes can be high for enterprises when employees use their social media channels in unapproved ways, and savvy companies know the importance of developing extensive social media guidelines. Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company.
Why You Need A Social Media Policy
Most employees don’t intentionally disclose confidential information, and they may not realize that the content they share is confidential. If you haven’t created a code of conduct, here are a few examples you can use for inspiration. Think of it as a general guideline that everybody can use as a quick reference tool. Our newsletter is packed with the hottest posts and latest news in social media. Keeping proprietary materials and branded content safe is crucial to protect your clients’ assets.
For example, an employee might post a political opinion that offends minorities, leading to backlash against the company. That’s where a social media policy comes into place, as it sets guidelines for how social media should be used in a company. This approach helps prevent resentment, encourages compliance, and reinforces the importance of responsible social media use in the workplace. Social media misconduct can take many forms, ranging from minor infractions to serious breaches of company policies. While some violations may be unintentional, others could be deliberate acts that harm the company’s reputation or compromise its security. Identifying and categorizing these behaviors is critical for enforcing a consistent and fair policy.
If parents express concern around student use of social media, please see the resources available at the Digital Citizenship page on the NYCPS website. If you need assistance in connecting these accounts, Archive Social offers tech support that can be scheduled via email (). The NYCPS Digital Team will also be available to assist with any potential issues that arise in this process. NYCPS will take steps to ensure that other NYCPS stakeholders, including vendors, volunteers, and independent contractors, are informed of these Guidelines.
Create one-pagers or cheat sheets for specific activities, like training or unique campaigns. You see, our organization was trying to figure out its social media policies within the confines of a highly regulated industry. It blocked access to any website with a social component — including YouTube. When employees were asked about using social media on their own time and devices, the company’s initial guidance was they didn’t want them using social media at all.
What Are The Legal Considerations When Drafting A Social Media Policy For Employees?
This keeps your brand voice unified across platforms, teams, and time zones. Your team can be your strongest advocates online—if guided correctly. According to LinkedIn, content shared by employees receives 8x more engagement than content shared by brand channels alone. A Social Media Policy provides employees with clear do’s and don’ts so they can confidently promote the brand, knowing they’re aligned with company standards. They transform a chaotic collection of posts into a cohesive and powerful marketing force.
What Should You Include In Your Social Media Policy?
One of the most recurrent errors companies make is crafting policies that are either too confining or frustratingly ambiguous. This section provides a clear framework for identifying what constitutes a violation, who needs to be notified, and the steps for rectification. Depending on the gravity of the breach, consequences can range from a simple correction or retraction to disciplinary actions. Let’s dissect these integral pieces, ensuring you’re armed with the insights needed for a comprehensive and resilient digital approach. Please complete this Graphic Design and Identity Services Form to receive social media logos and a design toolkit.
It gives everyone on your team the confidence to communicate with a voice that’s not just consistent, but genuinely connects. To get started, here’s a look at the essential components every social media guide needs. When your audience sees the same personality, visuals, and voice across Facebook, Instagram, and TikTok, they start to feel like they actually know you. It is preferred that the LU Social Media Manager be included as one of the secondary administrators. Please contact the Social Media Manager for more information or to discuss how to meet these requirements. 5.1 We encourage our Lamar University community to comment, post, share and interact while remaining respectful of others’ opinions and rights.